Monday, February 21, 2011

4-6



1 comment:

  1. The 1st post is my favorite of the bunch. I like where it sits in the page and that it gives a little heavier weight to the right side and leaves some breathing room on the left. The use of the red arcs add a nice contrast to the vertical axis that is present in this composition. The logo is definitely the "center" of attention and I don't mind that because it bisects the information and gives the viewer two routes to read. A hierarchy is definitely present via color, weight, and kerning. I feel the second composition was the least engaging. Because the diagonal comes off of the corner of the page the composition looses visual interest. I do however like the grouping and weight of your text and really enjoy the way you placed text along the "codex" as if it were a spine of a book. The final composition sits in a weird place on the page for me. The white space to the left of your composition does not appear to be activated and when I read either diagonal block of text I am forced off the page and have to re-enter in order to finish reading the other block of text. I wonder if this could be fixed by left aligning this composition?

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